The Merchant - Taupo's Leading Food and Wine Specialist

The Merchant is the largest wine and gourmet food store in the Central North Island.  We have a great range of boutique wine, beer and spirits and the best selection of quality local and imported gourmet food for miles. Everything from olives, small-goods, oils & dressings, salmon, pasta & sauces to an irresistible range of New Zealand and European cheese.

Food and wine lovers can expect a warm and welcoming atmosphere here at The Merchant.  Our shelves are loaded with an exciting and delicious array of local and imported products just waiting for you to discover.  Located at 114 Spa Road, Taupo, we are easy to find and very accessible with our off-road parking.

Log onto Scenic Cellars for our Wine options!

We take pleasure in the pleasures of life at The Merchant and sharing them with you…The principle our taste buds have happily adopted is “great food, fine wine.. what else is there!”